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The big news in the tech world at the moment is not the Samsung Galaxy S5. Sure, that might be the one you read about in the papers, but really it’s just a ‘flash in the pan’. Rather, the technology that is going to make the truly big impact, and where the real money is, is virtual reality. The Oculus Rift is the first example of a virtual reality device that has potential to change the digital landscape, and even the early development kits get the kind of ‘wow’ response that let you know that the future is coming. More recent versions that have only been demoed places like CES however, such as the ‘Crystal Cove’ prototype show that this has a lot more potential than just a ‘screen attached to your head’.
Oculus expect to have their first rift out in 2015 at the latest, and even if they don’t manage it they’re now facing competition from many other companies that are jumping on that band wagon: from ‘Gameface’ to ‘Durovis’.
But the question is how all this will affect business. Because virtual reality is not just about games: already we’re seeing applications that have nothing to do with shooting zombies and everything to do with design, communication and learning. So how might VR impact on the business landscape in future?
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The Short Term
The best way to look at this is to see how VR will first enter the market space, and then to see how it might develop from there.
So what we should ask, is what the most obvious and most likely use for VR will be when it first makes its way into offices. And the answer here is almost definitely: video conferencing. Already companies use video conferencing to hold meetings with clients and business partners hundreds of miles away, so it’s a logical next step to give the attendants of those meetings the sense of ‘presence’ that’s only possible through VR.
Where this will then head is likely to create digital workspaces where you can work collaboratively in a virtual environment. You might even be able to sit down at a computer terminal in a virtual office and edit files stored on the cloud while your colleague behind you does the same thing from another country entirely. It could also be used for corporate award shows and conferences – or just to make the office a little more pleasant to spend time in.
The Long Term
If you did have a virtual office, then of course this would also create a lot more opportunities. We’d start with computers, because that’s what we’re familiar with, but imagine being able to write by hand again on a big piece of virtual paper, or being able to manually look for files in a virtual ‘filing cabinet’.
For companies in design industries this will go even further. Already we’ve seen devices like the Leap Motion demonstrate how 3D modelling could be made easier with gesture control: imagine being able to do that in a virtual environment…
We’re still very much in the earliest stages of VR, but watch this space because it’s going to change everything.
Author Bio
Today’s post has been contributed by Nancy Baker who is a freelance blogger who often writes for Crystal Plus, a company providing an extensive range of crystal gifting solutions in California. She loves to sketch and paint during her free time. You can also follow her on Twitter @Nancy Baker.
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