If you run any type of home improvement company, whether you operate a windows installation company, you sell a variety of front doors and decorative elements for the exterior of homes, you are an interior designer, or you focus on paint supplies and interior décor, you should be utilising social media websites in order to build up your audience and your customer base, increase your profits, and continue to do very well for years to come. Without focusing on your marketing campaign today, you will suffer the consequences tomorrow, so continue reading for three social media sites that every home improvement business should be on.
Houzz
Houzz is a go-to website for those looking for interior design and home design ideas, even if they are looking for ways to improve their outdoor garden areas. The great thing about Houzz is that people visit the social media giant knowing that they are going to be getting expert advice from people who are talented and successful in the field of home improvement. Therefore, it is a great place to be if you want to promote your business and show off photos of the work that you can do for homeowners.
Pinterest and/or Instagram
Pinterest and Instagram are very similar social media sites because they use images rather than textual status updates to promote products and services. So, while it is great to have a Facebook and Google+ page, definitely do not neglect to have an account on either Pinterest or Instagram. Choose one or both of these pages and then use them to post images of the products that you have to offer, as well as photos of your crew in action if you are an installation company as well as a retailer. This is a great way to show off what you can do with images rather than words.
Twitter is quickly becoming more popular than Facebook, as everyone from average adults to famous celebrities from around the world are on the social media site promoting their work and connecting with one another. If you run a home improvement company, you can use Twitter to link to your official website and your other social media pages. It is the perfect place to discuss discounts and special promotions that you are offering, and the site makes it easy to link to images that you have on your Pinterest or Instagram account as well so that you can generate more followers on those pages all at the same time. So whether you are selling doors and windows, you are an interior design firm, or you are a landscaping company that helps people improve the overall curb appeal of their homes, Twitter can definitely come in handy.
Social media sites are a free way to promote any type of business today, including home improvement companies. No matter what products or services you offer, sites like Houzz, Twitter, and Pinterest or Instagram can help you stay relevant and ahead of your competition.
Author Bio:
Nancy Baker is a freelance blogger who is currently writing for a team of carpenters who manufacture customwindows for Vinyl City Windows and Doors Inc. A movie buff, she never misses catching up on a new release every week. You can also follow her on Twitter @Nancy Baker.
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